ADL – Be Just is a proud Australian-born initiative with a Melbourne soul.
At ADL, we’re redefining what clothing can do. With every piece you wear, you’re supporting a movement for JUSTICE.
A guaranteed 10% of your purchase fuels the fight for justice.
Our clothing is designed for everyone—timeless styles like Hoodies, Tees, and Caps that fit seamlessly into your life. But it’s more than just apparel. It’s a statement.
When you choose ADL-Be Just you are not just Looking good - You are Doing good.
ADL is a clothing brand with THREE primary objectives:
- Provide Quality Clothing: An alternative to big-brand clothing, offering a unique and personal sense of Community identity.
- Community Focus: Promote a culture of SUPPORT to inspire change, rather than solely relying on BOYCOTTS.
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Generating funds: Through honest business efforts to Reinvest back into community to drive meaningful progress.